YOUTHFUL INFLUENCE
Located on the top floor of Herongate Club Leisure Centre in Hungerford, Terrace View is an independent, family-run café for members and visitors alike. With exquisite views of the Berkshire countryside, it stands out for its ambience.
Owner, Colin Matthews-Hewer, said: “I have been running Terrace View Café for the past three years. People tend to come here to relax after a workout, sauna or swim. We also get a lot of families, so it is important that our food & drink appeals to a wide range of people.”
It was this younger customer base that led Colin to shake up his menu with a milkshake offering. After a bit of product research, he came across Shmoo, from Aimia Foods for Professionals: “We looked at a variety of different milkshake brands but Shmoo came out on top! It is certainly proving very popular.”
Terrace View first explored Shmoo by using the brand‘s starter kit, which includes powders, toppings, a steel mixing cup for the Shmoo machine and POS material. It was the perfect introduction. “The Shmoo starter kit is fabulous! Easy to set up, we could start making shakes almost immediately.”

PROTEIN POWER
With a creamy thick shake now being created in front of the purchaser, it adds additional theatre to the experience and grabs the attention of other customers. They know exactly what they’re getting, and also have the option to customise with different flavours and toppings.
“And Shmoo milkshakes are really easy to make,” continued Matthews-Hewer. “If I can do it, anyone can! Simply add semi-skimmed milk to the line of the branded Shmoo cup, add a scoop of Shmoo powder, pop it on the mixer for 30 seconds and bang, you’ve got your milkshake. You can then finish with cream and toppings.”
As well as being the UK’s leading thickshake brand, Shmoo is high in protein and calcium (when made to instruction with semi-skimmed milk), low in fat and free from artificial ingredients. And there’s further appeal to gym-goers.
“We’re looking to offer customers the option to add protein powder to their milkshake, as there seems to be a high demand for this. This versatility is brilliant. And since westarted selling Shmoo, we’ve had fantastic feedback. It has a very good markup, too!”
For more info, visit shmoodrinks.com and aimiafoods.com/shmoo-drinks/.