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Meet The Bites - Product Innovation at Lunch

Small in size but big in taste, our new deliciously filled mini doughnuts offer quality, delight and indulgence all in one bite.

There are six varieties each bursting with flavour; The Apricotty Bite, filled with apricot marmalade; The Caramba Bite, featuring a caramel toffee filling; The Crazelnut Bite, offering a heavenly chocolate hazelnut centre; The Speculicious Bite, with a delicious speculoos filling; The Very Berry Bite, encased with red summer berries and The White Chocolate Bite, offering a mouth-watering white chocolate centre. The 25g bites, made of light dough, contain 100% natural colours and flavours and are suitable for vegetarians.

 The impulse range of Bites from Donut Worry Be Happy offers a big revenue opportunity, perfect for upselling with a hot drink, and more profitable than the average bakery product.

Each Bite is packed with sustainable, high-quality ingredients and using a heavenly light dough to create a guilt free bite, every time. They can be defrosted within 90 minutes and are targeted at all age groups - more than 1/3 of existing customers want to buy 4 or 5 flavours at once!

Meet The Donuts

Our original and just as tempting doughnut range, which includes a fresh Berry White with a strawberry-style glaze and delicious jam filling, and the indulgent Caramazing covered in milk chocolate stripes with a mouth-watering salted caramel filling and hazelnut topping, offer up a whole host of opportunities for foodservice and retail outlets to boost profits. They are extremely delicious and also fresh and exciting for both the trade and consumer.

The Nutty Zafari features a white glazing drizzled with dark chocolate stripes and crunchy nuts and another firm favourite is The Belgiyummy - a luxuriously dark delight with a real Belgian chocolate glazing, an indulgent chocolate filling and smothered in white chocolate flakes and moreish choco chunks. For more traditional tastes, there’s the Goldenfry, a classic sugar-coated doughnut with a deliciously light and fluffy dough. We are a brand that understands and caters for every customer need and flavour preference.

Behind The Name – Donut Worry Be Happy

Donut Worry Be Happy (DWBH) is the youngest brand in the La Lorraine Bakery Group (LLBG) portfolio and started operating in 2019 in a bid to cheer up the nation - one doughnut at a time.

Since then, the brand, along with its products, has gone from strength to strength. With an ethos true to its name, the DWBH range offers consumers light, fluffy doughnuts with a choice of premium fillings, toppings and flavour combinations - all with unique personalities and individual names.

The company has 3 strong beliefs: Everyone wants doughnuts (90% of sweet bakery consumers are open to buying them), consumers want doughnuts everywhere and doughnuts are the ultimate impulse snack with 75% of purchases happening unplanned.

Spreading joy, smiles and happy taste buds everywhere, Donut Worry Be Happy has a proven and delicious recipe for success based on 3 strong beliefs to guarantee commercial success - Fresh top quality, branded visibility and impulse power, and an exciting product range. Product innovation is at the heart of the business and will continue to be a key focus area for the DWBH brand.

Available across the UK & Ireland, the doughnuts range from a fresh strawberry-style glaze to real Belgian chocolate filling - with a wide variety of recipes to make everyone's taste buds sing with joy!

They can add value to any food-led operation - jazzing up every counter at retailers, bakers and foodservice professionals. The range is also supported by an easy to navigate customer website and point of sale support kit to help caterers and retailers create the perfect in-store look and feel, with easy to download plasma videos, posters and branded display units. Much like its products, the brand is fun, fresh and exciting, but above all, crazy about doughnuts. 

Why’s DWBH is exhibiting at Lunch!

The lunch! show is a fantastic opportunity to network with other industry leaders. With innovation being key in the food sector, it is important that we keep abreast of industry trends and how new and established brands are continuing to drive food forward. The lunch! show allows us to do this, and much more.

It is a well-rounded event that inspires, educates and reconnects our industry whilst maintaining a relaxed, yet professional environment. It is the perfect platform for us to meet new and existing partners to showcase our product portfolio and its respective point of sale.

Visitors to the stand will be able to trial our new range of tantalising Bites as well as well as ‘meeting our existing personality of doughnuts’

It’s not just about the great taste experience though. The Lunch Show provides an opportunity for us highlight the revenue opportunity in the fried dough bakery market (the fastest growing bakery category). We will share our recipe for success and key market insights to help operators maximise impulse sales - showing them how to make their offer available, how to increase the visibility of products at point of sale and how to launch a successful activation that will get consumers hooked.



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Call Ethan Leaning on 01291 636333