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Innovation from Wrapmaster can help operators keep ahead of the legislation curve.


Wrapmaster® is calling on chefs and operators to act now on food waste, and embed cost-saving habits before legislation in 2030.

As the government remains committed to eliminating food waste from landfill, new compliances are already being introduced through the Environment Act 2021. In 2023/24, operators will need to separate their food wastage from general waste, as well as other recyclable waste, and send it for recycling. By 2030, foodservice sites will no longer be permitted to send food waste to landfill or incineration.

This latest move in the battle on food waste will see operators experience additional costs on already pressurised kitchens. However, with early planning, Wrapmaster®’s innovative food wrap system offers an effective solution to help chefs and foodservice operators tackle the challenges posed.

The award-winning dispenser has built a trusted global chef following, thanks to its ability to reduce food wrap usage and costs, as well as minimising waste by protecting and preserving valuable ingredients far better and more cost-effectively than traditional cutter boxes and loose rolls. Adrian Brown, managing director, Cofresco Foodservice, said: “Operators need to adapt their food waste practices to meet regulations and combat the cost of living crisis. But it’s tough in the kitchen right now. Ingredient prices, energy bills, staff salaries and the subsequent menu price increase are all having an impact, but small changes back of house will help in the long run. We want to support chefs and operators wherever possible with a sustainable and practical approach to wrapping and protecting food.”

The Wrapmaster® system’s patented concealed blade delivers a far superior cutting performance than traditional cutter boxes and loose rolls. Brown continued: “It serves as an essential tool for kitchens. Designed with our 40-year chef heritage, it is far better for the environment. A sustainable and cost-effective approach to food waste is possible with our innovative wrap system, so chefs can tackle these challenges head-on.”

Endorsed by the Craft Guild of Chefs and recommended by food safety professionals, Wrapmaster® can be sanitised and disinfected in a commercial dishwasher to reduce the risk of cross-contamination. The tough casing also means that cling film, foil and baking parchment is always protected from spills and dirt. The patented concealed blade in the dispenser guarantees hands are always safe for speedy cutting.

The range includes the Wrapmaster® 3000, Wrapmaster® 4500, and Wrapmaster® Duo, which dispenses two types of material or can be used for large volume users of one material, as well as the Wrapmaster Compact®. Operators can enjoy the ultimate sustainable chef wrap system with Wrapmaster’s Sustainable Collection – including Compostable Cling Film, Recyclable PE Cling Film, Compostable Baking Parchment and Flexsil-Lid™ by Wrapmaster® sustainable silicone lids.

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Call Ethan Leaning on 01291 636333