OOH food provider, Santa Maria, has launched its latest solution – Loaded. A range of downloadable recipes, designed specifically to drive footfall and increase spend per head across operators in food to go, casual dining, pubs and bars.
With ‘treating’ the number one mission for eating and drinking out[1], as consumers seek affordable treats that are kind on the purse strings, and 62% of consumers looking to spend money on experiences rather than material things[2], there is an opportunity for out-of-home [OOH] operators to drive revenue by offering an elevated food experience through simple twists and upgrades.
OOH food provider, Santa Maria, has launched its latest solution – Loaded. A range of downloadable recipes, designed specifically to drive footfall and increase spend per head across operators in food to go, casual dining, pubs and bars.
The Loaded concept is based around three core categories – burgers, fries and nachos – chosen for their popularity amongst consumers, operational simplicity and versatility for ‘loading up’.
Each category has a range of recipes. They vary in complexity, from taking existing dishes and adding simple seasoning or spiked salsa, through to fully loaded ones that include a variety of new products. It offers operators choice in how they customise menus.
Santa Maria’s taste creator, Barney MacAdam, said: “The categories are based around some of the most affordable dishes on menus – that the vast majority of operators serve anyway. Recipes are scaleable, enabling them to work around any staff or skill shortages. We’ve also weaved in our pre-made spice blends, rubs, seasoning and sauces – making them as effortless as possible.
“We’re also offering operators the opportunity to book a free demo for our famous cheddar cheese sauce, which is the hero product of the Loaded concept,” continued MacAdam.
“Of course, one of the main appeals of loaded dishes is the additional revenue opportunity they present, as operators can charge more for them than regular, plain dishes. There is also a profit calculator, to input recipe costs and RRP and understand what margins and profit
the dish will deliver. We’re helping operators become laser-focused on delivering both a great dining experience for consumers and also strong profits.”
Nick Minchin, marketing manager for UK & IRE, Santa Maria, said: “Our development chefs are experienced at concepting dishes that appeal to convenience-led consumers seeking affordable food experiences when both dining in or taking out. The new Loaded concept provides solutions for all operators from quick-serve eateries, pubs and restaurants. Alongside the recipes, operators also have access to insights, our profit calculator, signature recipes, tips on how to drive spend, digital assets and imagery, which is all free to download and use.”
1 Lumina Intelligence, Eating & Drinking Out Panel, Menu Tracker, October 2022, 2 Lumina Intelligence, Eating & Drinking Out Panel, Menu Tracker, October 2022
