Another independent business was recognised at the FFFAs, with Coventry-based Wicked Cookies winning Gold and Silver awards for their dairy- and gluten-free cookies. The Snickerwoodle rose to the top ahead of 40 entries, with a coveted gold. Their Vegan & Gluten-Free Triple Chocolate cookie followed close behind with a silver.

The judges described the products as “…seriously delicious and light. Love the big shape, soft yet crunchy texture, plus the cinnamon sugar/Snickerwoodle flavour”.

But what is a Snickerwoodle: “It's a question we get asked a lot, said director, Sally Rees. “It’s our version of a Snickerdoodle, which are a light, cinnamon-flavoured cookie that’s popular in the US. We created a vegan and gluten-free version for our ‘free from’ customers.”

Wicked Cookies offers a range of over 40 flavours, catering for various dietary requirements – nut- and soy-free. They offer the biggest range of allergen-free cookies in the UK.

Co-director, Giles Rees, said: “No other cookie producer can match our range of allergen-free cookies. They are all made by hand at our bakery in Warwickshire, by our small team who are equally passionate about creating dairy- and gluten-free cookies that are in a different league to typical supermarket options.”